As we all are painfully aware, over the past several years in radio we have seen stations and clusters employ a strategy of naming the station in an effort to boost ratings and grow brand loyalty among listeners. The 3 or 4 call letter combination -- usually starting with W or K -- and 3- to 4-digit frequency number combination was allegedly too difficult to remember. The past decade has seen many stations show some success by naming themselves after a random body of water or an ambiguous idea.
As of late, new secret marketing campaigns have begun in undisclosed locations (for our own protection). Here are some ideas being cooked up for the next decade in Triple A Radio. For your amusement, the station monikers and slogans have been jumbled. See if you can match the right name with the right liner!
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